We also did analysis on their current campaigns, especially the Facebook. A great fanbase of around 3.5 lakh fans, but nothing is being to done to leverage this fan base.
The product has a Potential, but needs to utilize the power of platforms like Social Media to increase their Brand equity and focus on Community building.
Brand – TZINGA
Platform – Social Media – FACEBOOK
- Facebook is where the brand’s TG spends the most time.(18-24)
- Social media allows interaction
- It provides an opportunity for a Brand to get UGC (User generated content)
Discovery – Youngsters like to connect with a brand and make it a part of their life. A brand which gives them an opportunity to interact and puts them on a platform to showcase their personal life,views,ideas tends to become their favorite and most preferred.
Idea – ” 5 Hour Charge Story”
A campaign on Facebook which revolves around a Facebook Application. This application would allow users to share their 5 hour charge story. The story can be shared in all multimedia forms – Text, Photo and Video. This would generate a great content and stories from users and customers.
Great Brand Connect, Best Platform – Facebook!