Brand Idea – Lightning Lives of People in darkness. The campaign is to be launched on occasion of Diwali – the festival of lights
Task – To make the brand synomous with light,joy and happiness. The campaign would also be a CSR initiative.
Surya Roshni should take an initiative where in certain selected villages from Rural India are chosen to put up Street light lamps running on Solar Power on occasion on Diwali. The company is gifting them light in their village on festival of lights, and lightning their liver forever.
“AB DIWALI PURA SAAL”
(Now Diwali the entire year)