Hamdard Roohafza

” Launch Roohafza Ice Candy”


“The great and old brand hamdard and its brand Roohafza is known to all of us. Launch Rohafza Ice candies which would have all the goodness and benefits of the sharbat, and no mother would say no to this ice candy”



  1. Roohafza specializes in drinks not ice candies. They are very different. Drinks don't require as much hassle to transport as would ice candies. You will refrigerated trucks, a more fine grained inventory management (shelf life of ice candies are less than drinks). You will also need to set up a new factory for the purpose. Unless, there is a proven market for this product, its a bad investment. Also I am not sure of the WACC and IRR for a ice candy business.
    It would be better if they made newer types of drinks


  2. Companies make profit – Companies make investments – They diversify – related or unrelated. This would certainly be related diversification. When I have a drink – I can offer the same taste and goodness in a ice candy too.

    They can easily analyze the ice candy industry. And everything does not work on proved/unproved markets.Ice candy market is a great market in India where 8-10 months are really hot.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s