Costa Coffee

“Introduce ‘Meeting over Coffee’ Menu “

 “With hundreds of corporates and businessmen meeting over coffee during work hours,Costa should introduce a quick menu with easy to choose or a combo offering menu at its selected outlets (near corporate offices/IT parks/Business hubs).”

5 Comments

  1. Yes thats a good idea Abhirup!
    We were referring to that they can launch these menus in cafes close to business houses/office building where a lot of such TG is already coming to discuss business over coffee.

    Like

  2. Combos are helpful in the sense that you can make a fast selection. But there is also a feeling of price cutting with combos, bundling together multiple products are a net total price. That might put off corporates. Besides, you will need targeted message to tell corporates that these combos are for them.

    I guess, other than speed, its more important for them to be able to order a drink that looks , sounds posh and commands a premium.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s