Close Up

” Put up ‘Are you carrying your CLOSEUP Smile today’ stickers on mirrors in malls and restaurants”

Close up toothpaste has successfully made itself synonymous with a smile. Smile which reflects confidence. Continuing with the idea small stickers can be pasted on mirrors in malls and restaurants. This would remind people to always carry a smile!
 

5 Comments

  1. Brand Loyalty with toothpaste is again not very high…People usually try many new brands…Probably eye catching packaging and a unique message is more important. Besides, toothpaste need to constantly re-invent itself and come up with a new value proposition because the older ones get outdated fast

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