Hawkins Pressure Cookers

Launch a CSR Program to “Reduce the Consumption of Fuel in Cooking” by Promoting the Usage of Pressure Cookers in Rural Areas.
 
In keeping with the worldwide efforts to reduce global warming, Hawkins should go rural in promoting the same. Encourage the usage Pressure Cookers instead of open mouthed utensils by launching contests in rural areas wherein the women are encouraged to cook their  best dishes in Hawkins Pressure Cookers. 

9 Comments

  1. A good idea. Should actually be done the company. Can provide increase in sales but without a team spirit any company cant be success.

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  2. Growth always need good working enviorement to motivate the employees and generate the profit. KHALID ALI KHAN (DIPLOMA IN RETAIL MANAGEMENT)

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  3. Definitely a good idea…..

    but Don,t you think that with out having a proper channel in rural market this CSR effort will not be successful. Hawkins has dealer network upto district level…. Below that Bhagwan Bharose.

    Second thing is Hawkins Pressure Cooker is a bit expensive for rural people, where as there is a huge presence of local manufacturers who are offering a pressure cooker below Rs 1000, even you can find it by Rs 150/180. So why a villager will go for more than 2000 rupees if he is getting an option of less than 200.

    Third Thing: In your message “decrease fuel consumption to decrease the rate of GWarming” is the Key message But don't you think that a villager hardly think about it! Rather Cost saving can be a better option(for the company) in case of global worming in this message. “REDUCE THE COST OF FUEL IN COOKING”

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